Every heard of Entertainment Shopping? If not then now you have! Founded in Germany in 2005, Swoopo is one of the world.s most innovative auction sites. Based on a unique software solution and business model, the company sells premium products like: computers, cameras, game consoles and even cars, at very low prices. Swoopo auctions over 10,000 products per month and has more than 2,500,000 registered customers. Here is how it works: our online customers buy "bids" in advance. They cost $0.65 each and are sold in packs of 40, 70, 120, 300 or 800. Bidders have the choice of placing single bids, or, using an electronic bid assistant called the .BidButler.. Alternatively, customers can bid via the phone. Every bid placed, increases the price of the product by 12c and the auction countdown by up to 20 seconds. To help keep track of the money spent on bidding, each auction displays the amount spent on bids by the customer and how much the bidder would save overall, if they won the auction at that moment. The 'last bidder standing' when the countdown reaches zero, wins the auction - usually at a very low price; winners save, on average, 65% when compared to the recommended retail price. In December 2007, Swoopo was successfully launched in the UK, followed by Spain in May 2008 and the US and Austria in September 2008. Swoopo has launched Canada in June 2009, more countries are going to be added in the future.
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