Blue Nile - A Canadian Jewellery success story

Founded in 1999, Blue Nile Canada has grown to become the largest online retailer of certified diamonds and fine jewellery. Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewelers combined.

The company is built on a unique idea: choosing an engagement ring doesn't have to be complicated. Diamonds can be simple to understand. Making the right choice can be easy. This unique approach and reputation for excellence has gained notice from publications such as Forbes, The New York Times, and Money.

So, if you are in the market to buy a diamond engagement ring or even just a really nice piece of diamond jewellery, Blue Nile Canada is a great place to start. Even if you are not in the market for an engagement ring, this site is awesome. Everything that you ever needed to know about buying diamond jewellery is here and it is presented in simple and easy to understand terminology.