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Weight Watchers Latest Attempt to Win Back Customers and Why it Will Fail

By: David Cameron (Google+) 12/21/2014

Well, it's December and the weight loss industry is lining up at the starting line of another weight loss season race to win over new (and old) customers. There are the usual faces in the pack, like Nutrisystem and Jenny Craig but this year there are dozens of fresh new faces on the starting blocks. In recent years, wearable fitness technology like FitBit, Jawbone and all that new smart watch technology have married with free (or next-to-free) online/smart-phone applications to give the traditional weight loss old-timers a real run for their money.

In the middle of this pa...


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